Fresh off of having the "Coolest Song in the World this Week" according to "Little Steven’s Underground Garage" in Billboard - revered indie rock band The Apples in stereo have confirmed four performances at SXSW in Austin, TX. The Apples kick off their weekend Thursday, March 15 with a performance at the CMJ Party at Speakeasy, followed by a double-header Friday beginning at Habana for the Yep Roc Day Party and then at The Dirty Dog for the Yep Roc Night Showcase. On March 17, they finish their run in Austin with the Mess With Texas Party at Red Seven curated by David Cross. After Austin, The Apples will bring their national headlining tour to the West beginning in Scottsdale, AZ on March 19 and concluding April 1 in Denver, CO.

The Apples’ first album in five years, New Magnetic Wonder holds the #4 spot this week on the College Radio Top Fifteen Albums chart as reported in Rolling Stone. New Magnetic Wonder debuted at #9 on the Billboard Heatseekers chart week of release, and rose to #45 on the Top Independent Albums chart this week. New Magnetic Wonder is also receiving glowing accolades from the press. Here’s what the press is saying about the album:

"...Its 24 tracks snap and crackle with Schneider’s sugary, peerless pop."
- Andy Greenwald, Entertainment Weekly

"...New Magnetic Wonder couldn’t be brighter if it had been performed on the sun." - Josh Modell, Spin

"New Magnetic Wonder is full of bright melodies that veer between the Beach Boys and the Kinks, and a guitar-keyboards-drums sound that bounces between hard-rocking, bubbly and lush." - Christian Hoard, Rolling Stone

"New Magnetic Wonder can make a claim to be the definitive AIS album."
- Pat Long, Uncut

"Head Apples in Stereo chief and sunshine popmeister Robert Schneider makes an ambitious return to form on New Magnetic Wonder, a suite-happy 24-track meanderer that recalls the Elephant 6 collective of yore." - Jesse Jarnow, Relix

"Boasting 24 songs (if you count the dreamy interludes), it’s a hyperactive fusion of fuzzy indie rock and surreal bubblegum, splashed with colors bright enough to glow in the dark." - Doug Wallen, Harp